At InLeisure, we pride ourselves on crafting hospitality concepts that resonate deeply with their surroundings. This year, one of our standout projects, Blendin Bloemendaal, was named Best New Boutique Hotel 2024 at the prestigious Entree Awards. The jury celebrated the hotel’s ability to strike a “perfect balance between luxury and local authenticity,” emphasizing the vision of owner Jeroen Postma and the innovative design by architect Hans Kuijten, which harmoniously connects with the natural surroundings.
A Design Rooted in Local Heritage
Nestled in the dunes of Bloemendaal, Blendin opened its doors this year, offering 49 elegant rooms and suites. The restobar serves breakfast, drinks, shared dining, and high tea, while the outdoor terrace provides breathtaking views of the sea. Guests can also access a nearby annex featuring meeting facilities, three premium suites, and a rooftop infinity pool that overlooks the ocean.
“I was asked to design a hotel that embodies a light, fresh, beach-inspired vibe,” explains Hans Kuijten, who collaborated with dEP de Sfeerontwerpers and RH Interieurs’ Arno van den Berg on the interior. The concept draws on the legacy of famed local conservationist Jac. P. Thijsse, crafted by Roemer Overdiep of InLeisure, while Eindhoven-based Diederendirrix shaped the exterior.
Jury Feedback
The jury commended Blendin Bloemendaal for “bringing the story of Jac. P. Thijsse and the surrounding nature to life.” Carefully selected details, from vintage typewriters to locally inspired artwork, create an immersive experience. The centerpiece of the lobby, a striking art installation by Sinke & Van Tongeren, reflects the flora and fauna of the region.
Exceptional Facilities and Immersive Design
Blendin offers outstanding facilities, from plush beds and luxurious bathrooms to a private rooftop infinity pool with panoramic views. The design has been hailed as “a work of art in its own right,” skillfully merging aesthetic appeal with storytelling to create an unforgettable stay.
Focus on Sustainability
Sustainability is at the heart of Blendin Bloemendaal. Energy-efficient systems like heat pumps and eco-friendly materials were carefully chosen to reduce the hotel’s environmental impact. According to the jury, “Blendin has succeeded in combining meaningful guest experiences with a commitment to sustainability, resulting in a hotel that is both impactful and successful.”